Senior Traffic manager / ведущий трафик менеджер

ИВ РОШЕ
Москва
Полный день, От 3 до 6 лет, Полная занятость, Стандарт

Ключевые навыки

Google Analytics
Internet Marketing
Английский язык
E-Commerce

Key responsibilities:

  • Development of digital store Yves Rocher & media planning of all e-commerce advertising campaigns
  • Development strategy of existing traffic sources and it’s following implementation
  • Achievement of business results based on P&L channel: traffic, number of new customers, turnover.
  • Monitoring current traffic processes and inputting ideas on how to improve current practices where required
  • Solid knowledge of Google analytics and Yandex.Metrika
  • Analyzing campaign data and fast optimizing performance
  • Build-up and support attribution flow to track leads engagement via digital channels
  • People management and their following professional development.
  • Set-up effective communication for sharing best practices (expertise) within media planning, recruitment, media creative, new sources of traffic.
  • Monitoring of competitive environment and benchmark promo activities of competitors
  • Testing the functional and visual part of the site before launching marketing campaigns.
  • Coopеration with external developers & digital agencies
  • Set-up effective processes of cooperation with suppliers for achieving objectives
  • Understanding marketplaces processes and taking part in it development (not required but a plus)
  • Participation in tenders and search for new suppliers.

Qualifications:

  • Relevant experience 3+ years in e-commerce projects with focus on performance marketing
  • Solid knowledge of analytic systems GA & YM
  • Upper-intermediate level of English
  • Business-oriented & proactive profile. Creative thinking with the ability to avoid technical constraints & find workaround solutions.

Conditions:

  • Official employment
  • Competitive salary
  • Social package (lunch allowance, medical insurance, discounts on company’s products)
  • Opportunities for further development and growth;
  • Office located near Belorusskaya metro station