Senior Traffic manager / ведущий трафик менеджер

Ключевые навыки

Key responsibilities:

• Development of digital store Yves Rocher & media planning of all e-commerce advertising campaigns
• Development strategy of existing traffic sources and it’s following implementation
• Achievement of business results based on P&L channel: traffic, number of new customers, turnover.
• Monitoring current traffic processes and inputting ideas on how to improve current practices where required
• Solid knowledge of Google analytics and Yandex.Metrika
• Analyzing campaign data and fast optimizing performance
• Build-up and support attribution flow to track leads engagement via digital channels
• People management and their following professional development.
• Set-up effective communication for sharing best practices (expertise) within media planning, recruitment, media creative, new sources of traffic.
• Monitoring of competitive environment and benchmark promo activities of competitors
• Testing the functional and visual part of the site before launching marketing campaigns.
• Coopеration with external developers & digital agencies
• Set-up effective processes of cooperation with suppliers for achieving objectives
• Understanding marketplaces processes and taking part in it development (not required but a plus)
• Participation in tenders and search for new suppliers.

Qualifications:

• Relevant experience 3+ years in e-commerce projects with focus on performance marketing
• Solid knowledge of analytic systems GA & YM
• Upper-intermediate level of English
• Business-oriented & proactive profile. Creative thinking with the ability to avoid technical constraints & find workaround solutions.

Conditions:

• Official employment
• Competitive salary
• Social package (lunch allowance, medical insurance, discounts on company’s products)
• Opportunities for further development and growth;
• Office located near Belorusskaya metro station